Online Ad Spending in Germany

24/01/2003

Telecom.paper reports on 21 January 2003 that according to Nielsen Media, online advertising in Germany grew by 20.9% in 2002 over 2001 totaling EUR 255.9 million. Nielsne bases its findings on the results from 20 ad agencies in the country, which collectively represent between 70% and 80% of the total online ad market.

Nielsen finds that the sectors spending the most for online ads in 2002 were:

• the service sector, spending EUR 53 million (up 87.3% in 2002)
• training and media companies, spending EUR 39 million (up 26.8%)
• trade and logistics sector, spending EUR 33 million (up 48.2%)
• financial services, spending (up 75.7%)
• telecommunications, spending EUR 22.5 million (up 7.2%)

However Nielsen notes that online advertisements represented just 1.5% of total ad budgets in Germany in 2002.